Thursday 2 August 2012

Is Facebook becoming a Fakebook?




More than 8% of people in Facebook are fake said the first quarterly earnings report.

Facebook , the Social Networking giant as a public company revealed its quarterly report says it has 955 million monthly active users and 543 million monthly active mobile users.

 The social-networking site disclosed that nearly 20 percent of the mobile users accessed the social network in June solely from their mobile device.



i.e., 102 million users login to their Facebook account only through mobile and have never logged in from desktop, that’s a 23 percent jump since its last report.

This report comes days after the company's CEO Mark Zuckerberg said No to Facebook Smart Phone.

The increase of the only-mobile users is bit of a  bad news for the company as large part its ad revenues is from the desktop site as mobile ads only show up one at a time, while on Facebook's desktop at least seven ads can be displayed per page. 
The company introduced sponsored stories for mobile site last March only.




The report estimates about 8.7 percent 83.09 million as Fake account. That’s a big number considering the last estimate report of the company.

 The last such estimate report was in March, back then Facebook said 5 to 6 percent of accounts are fake or duplicate hat means approximately  between 42.25 million and 50.70 million users then.

Experts explain that this doesn’t mean that there is suddenly a large fake accounts being created but it just mean that the social networking site is more transparent about their users this time. 

They have also categorized the fake/duplicate accounts as, duplicate accounts (4.8 percent), user-misclassified accounts (2.4 percent), and undesirable accounts (1.5 percent).

Another interesting number bit from the report is that Facebook’s overall U.S. growth was only 10 percent, compared to the global average of 29 percent. The good part,Brazil had overwhelming growth of 146 percent ans same with India which grew by 84 percent.


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