Google on Friday said it will be implementing a new search formula to give higher priority to legal contents and sink rankings for websites hit with piracy complaints.
Amit Singhal, Google's senior vice president of engineering, posted in his blog that they will be taking into account a new signal in their ranking. A particular websites ranking will be lowered based on the number of valid removal notice that it receives.
Singhal also said that Google receives more copyright removal notices daily - some 4.3 million in the past 30 days - than it did in all of 2009.
Websites that have been accused of piracy could defend themselves using "counter-notice" tools provided by Google, if they are innocent.
Motion Picture Association of America senior executive vice president Michael O'Leary said the film industry group was optimistic that change would help steer people away from "rogue cyberlockers, peer-to-peer sites, and other enterprises that steal the hard work of creators across the globe."
So what happens after the updation:
So, for example at present, take that your making a Google search of "The dark knight rises download", the first page of results would comprise of various torrent sites and other illegal online movie streaming sites.
But after the updation of the search engine, i.e., a week later from now the same search would display results like amazon.com and other legal sites that sell DVD's of the movie in its first page and the other illegal sites would move to the later pages.
So, we could assume that there will be a large amount of visits to Google's later pages of results than ever seen before.
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