Friday, 20 July 2012

Apple makes a low-key launch of its latest iPad in China



After a chaotic situation caused by the launch of Apple's iPhone 4S last January in China, Apple seems to have learned its lesson, as it  has staged a low-key launch of its latest iPad in China on Friday (20th July).


The calm, orderly queues in Shanghai and Beijing came as a surprise to many Apple fans in China, who are used to standing overnight in snaking queues with scalpers to get their hands on the latest product.



iPhone 4S chaos in China
Chaotic situation, last Jan.
Apple adopted an online reservation system that allowed it to control the flow of people to its stores and avoid a repeat of the riotous iPhone 4S launch in January, when one of its flagship stores in Beijing was pelted with eggs by scalpers who had turned rowdy. 


People queue up to buy the new iPad during its China launch at the Apple store in Shanghai July 20, 2012. REUTERS/Aly Song
The scene on Friday.


The launch of the latest iPad, which features a sharper display and better camera than previous versions of the wildly popular tablet, comes weeks after Apple paid $60 million to a Shenzhen-based company to settle a trademark lawsuit over the iPad name.


Apple has two retail stores in Beijing, three in Shanghai, one in Hong Kong and a network of authorized resellers. Chinese government officials said the company is looking to open two more in the major cities of Chengdu and Shenzhen.

Demand for Apple products is so high that many choose to buy from unauthorized resellers who peddle smuggled goods or from online stores that sell parallel imports.

China is a key growth area for Apple, and Chief Executive Tim Cook has often said that the company has only scratched the surface in the region. Sales in Greater China - mainland China, Hong Kong and Taiwan - increased threefold to $7.9 billion in the second quarter ended on March 31.


Excerpts from Reuters.


Just wondering, Why all this chaos when they can afford a fake iPad! They look similar, much cheaper and the fake workers seriously believe that they work for real Apple company too. #Sorry  
But the Chinese obsession for making fake products is their revenge on the rest of the World for making fake Chinese Food! #OkBye

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