Microsoft challenges Google with "Bing It On" Campaign

If you had to name your favourite search engine, which would it be?

Google mostly! According to a recent research by comScore, Google accounts for almost 67 percent of all searches in July, while Bing has slightly over 15 percent. Yahoo, Ask and AOL are the remaining minority search engines.

Microsoft's Bing search engine may be stuck in a distant second place, but Microsoft thinks it can prove its search results are better than Google's.

“Bing It On”, Microsoft has launched this campaign trying to show web users the quality of its Bing search engine is better than Google’s.

The software company unveiled the site “bingiton.com” where users can input five search queries and the unbranded search results of Bing and Google will be shown in two columns.For each query, users can choose a winner or a draw and the test will show which search engine come on top in the end.

According to Microsoft, people chose Bing more often:

When the results were tallied, the outcome was clear -- people chose Bing web search results over Google nearly 2:1 in the blind comparison tests. Specifically, of the nearly 1000 participants: 57.4 percent chose Bing more often, 30.2 percent chose Google more often; 12.4 percent resulted in a draw.

Bing It On” challenge will be promoted thorough TV and on-line ad campaign, and will be featured in Microsoft retail stores. “It’s time to break the Google habit and learn why you deserve more from your search engine,” Mike Nichols, corporate vice president and chief marketing officer of Bing, said in a statement.

Our Bing It On result. Google 5 and Bing big 0! 

Microsoft can’t  replace Giant Google, not now!

Don't forget to try out "Bing It On"!

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